Renewal costs
What are lost renewals costing your brokerage?
Answer a few questions about your book and see what customers who don’t renew take with them each year — and what it could be worth to keep a few more.
Under a minute. Calculations happen in your browser and nothing is submitted until you request your report.
Your renewal figures
Rough figures are fine. Change anything and the results update instantly.
If you’re not sure, use the approximate number of active policies in your book.
Use your average across insurers. Include policy fees if appropriate.
78 of 100
If you don’t currently measure this, use your best estimate.
+4 in 100
This is a scenario, not a promise. Even small improvements can have a meaningful financial impact across a full renewal book.
Renewal chasing also consumes staff capacity. These figures are calculated separately from lost commission.
Calls, emails, checking records, follow-up attempts, chasing documents — and the contact attempts nobody answers.
Salary, National Insurance, pension and overheads, rather than take-home pay.
Think about repeat attempts, reminders and basic follow-up rather than conversations requiring human judgement.
Your renewal picture
Annual commission lost
£20.6kCommission lost each year from customers who don’t renew
About 264 customers leave each year. If you retained 4 more customers in every 100 renewals, around £3.7k of annual commission would stay on your book.
What is leaving
If you retained 4 more in every 100
Out of every 100 renewals
- 78retained now
- 4additional
- 18still leaving
Three retention scenarios
Compare how small improvements in retention affect the value of your renewal book.
| Target | Customers retained | Premium retained | Commission retained |
|---|---|---|---|
| Keep 2 more in every 100Conservative improvement | 24 | £12.5k | £1,872 |
| Keep 4 more in every 100Practical target | 48 | £25.0k | £3,744 |
| Keep 7 more in every 100Strong improvement | 84 | £43.7k | £6,552 |
These are illustrative scenarios rather than guaranteed results. Selecting a row updates the target above and recalculates every figure on the page.
How the calculation works
Every figure on this page comes from the five numbers you entered. This is the whole working, in order.
1,200 policies renew annually and 78 in every 100 stay, meaning approximately 264 customers leave.
1,200 × (100 − 78)% = 264
Those customers pay approximately £520 each, representing £137k of premium leaving the book.
264 × £520 = £137,280
At 15% commission, that represents approximately £20,592 of annual brokerage income.
£137,280 × 15% = £20,592
Retaining 4 additional customers in every 100 renewals would keep approximately 48 customers.
1,200 × 4% = 48
Those customers represent approximately £3,744 of annual commission.
48 × £520 × 15% = £3,744
Figures are rounded for display. The calculations themselves are carried out at full precision.
If the improvement continues
A customer kept this year can renew again next year. Each year adds a fresh retained cohort on top of the survivors of the previous ones — surviving at your current retention rate, not the improved one.
| Year | Retained customers on the book | Commission that year | Cumulative |
|---|---|---|---|
| Year 1 | 48 | £3,744 | £3,744 |
| Year 2 | 85 | £6,664 | £10,408 |
| Year 3 | 115 | £8,942 | £19,350 |
Three-year cumulative value
£19.4kThis assumes premium levels, annual renewal volumes and your current retention rate remain broadly unchanged. It is an illustration, not a forecast.
What would automation need to return?
Rather than claim a result, here are the economics. The plan is chosen by your renewal volume, and the figures below compare its cost against the retention scenario you selected.
Recommended plan
Starter
Up to 1,500 renewals a year
£39 a month
Annual platform cost
£468
Potential commission retained
£3.7k
Net value after platform cost
£3.3k
Return for every £1 spent
8.0×
Break-even customers
6 customers
The platform would pay for itself once approximately 6 additional customers renew. Customers retained beyond that point represent additional value to the brokerage.
List prices, excluding VAT. Staff hours returned are not counted here — the comparison is against commission alone.
What gets automated?
Not the advice. The repetitive part: identifying the renewal early enough, making contact, and making contact again when nobody replies. That is the work that quietly stops happening when a team is busy, and it is the reason customers disappear from a book that was never at risk of losing them on price.
A renewal, followed up
Renewal due in 30 days
Customer identified
WhatsApp reminder sent
AI call attempted
Customer replied
Adviser notified
What stays with your advisers
- Advice
- Complex questions
- Pricing discussions
- Cross-sell
- Exceptions
- Customer relationships
Automation is not there to replace the person handling renewals. It is there to make sure no renewal quietly disappears because nobody followed it up consistently.